AdAge's Newspaper Death Watch

AdAge is launching a series of articles tracking the efforts of America’s 1,437 daily newspapers as they attempt to get their mojo (and revenues) back. The grim math by Annenberg’s Jeffrey Cole goes like this:

“‘When an offline reader of a paper dies, he or she is not being replaced by a new reader,’ he said. ‘How much time do they have? We think they have 20 to 25 years.’”

The series will also watch what the Project for Excellence in Journalism calls “decoupling of news and advertising.”

Here’s Battelle from a piece he contributed to American Express’s blog on the decoupling of content creation from advertising, about a month before the piece by the Project for Excellence in Journalism.

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