ChasNote

The new ads for Dell’s ReGeneration.org are in-page videos formatted to fit inside a 300×250-pixel ad zone.

Sure, I know, you’ve seen that before. But if you look closer, there’s more.

The text overlay at the top of the video player is content that continually refreshes via ReGeneration.org’s RSS feed. You can read it there on the video player or, by clicking on the orange RSS button, subscribe to it as a new channel in your RSS reader. And you can click on “More” if you want to share it, download it, or embed it.

Super cool.

Credits: Andrew Bowins and the Dell crew; James Gross, Jonathan Schreiber, Ben Roodman and Matt Jessell at FM; and the Synapse Group.