ChasNote

American Express’s partnership with top business and tech website authors to create the OPEN Forum Blog creates an opportunity for American Express to deliver banner ads that do more than promote credit-card offers; AMEX ad banners running on other business sites are promoting content instead — which, of course, stand a better chance of being noticed. One ad, running on tech business site Mashable, caught the attention of a Mashable editor, who posted this comment at the OPEN Forum Blog: