ChasNote

As BMW looks to the web to build buzz for the 1-Series, it is giving its video commercials an added boost: BMW is sponsoring Boing Boing TV with pre-roll “sponsored by” billboards and full commercials mid-segment. When Boing Boing fans embed episodes in their own sites (like I’ve done here), BMW’s campaign rides on Boing Boing’s viral coattails.

On Boing Boing TV’s site, this BMW banner runs alongside the video player.