Dell’s The Future of Storage, Assisted by Techdirt, Ars Technica

Dell taps Techdirt’s Insight Community on a project that’s somewhere between a virtual focus group and a sponsored forum. As Techdirt’s Mike Masnick puts it: “we’ve put together a site, sponsored by Dell, on The Future of Storage, which is powered by the Techdirt Insight Community. We’re building an ongoing conversation around the future direction … Read moreDell’s The Future of Storage, Assisted by Techdirt, Ars Technica

BMW Graffiti Contest Gives Bloggers, Twitterers Something to Talk About

BMW’s Graffiti contest that invites Facebook users to color in outlines of 1-Series cars has done a few things very well. One, ad units on Graffiti app pages within Facebook as well as websites outside of Facebook (eg, Boing Boing) are performing better because the campaign invites participation. Two, it enlists a core group of … Read moreBMW Graffiti Contest Gives Bloggers, Twitterers Something to Talk About