BMW Invites Illustrators to Decorate 1-Series

Over the weekend BMW rolled out its What Drives You? contest in Facebook’s Graffiti. Participants choose from a library of outlines of the 1-Series:

BMW 1-Series Outline

Then they color them in — more than 2700 entries so far. On Sunday, submissions were rolling in at a rate of one per minute. Here are a few faves:

BMW Entries

And as those participants color in their entries and/or become Fans, other Facebook friends hear about it in their Newsfeeds:

BMW in Newsfeed

  1. # Zach said: April 4th, 2008 at 6:16 am

    uhhh…that’s not graffiti…sorry…that’s painting a car on facebook…

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