ChasNote

Over the weekend BMW rolled out its What Drives You? contest in Facebook’s Graffiti. Participants choose from a library of outlines of the 1-Series:

Then they color them in — more than 2700 entries so far. On Sunday, submissions were rolling in at a rate of one per minute. Here are a few faves:

And as those participants color in their entries and/or become Fans, other Facebook friends hear about it in their Newsfeeds: