ChasNote

Given that human brain chemistry makes us jones for new information, it’s a smart idea that Comcast built their latest online campaign around an information-rich Small Business Efficiency Center for its professional customers, with business tips pulled from the pages of Guy Kawasaki’s, Anita Campbell’s, John Jantsch’s, Chanpory Rith’s and the Behance community’s websites.

Comcast’s ad banners, running on the sites that licensed the content and others, lead with content headlines rather than promotions.

This campaign was put together by Jessica Richards at One to One Interactive, and John Shankman, Teresa Nielsen Hayden and Matt Jessell at FM.