ChasNote

In a recent post on American Express’s Open Forum site, Battelle tells business owners who interact with their customers online: You no longer just selling widgets, you’re in the media business. The point is this, don’t define yourself by what you sell (”we sell trains!”) but rather the service you provide your customers (transportation services). American Express — the company that’s paying Battelle and other business authors to license their content — gets it. The Open Forum site isn’t about selling plastic debit cards, it’s about empowering their customers with tools to grow their businesses, plastic debit cards and insightful business content included.