ChasNote

Well, not entirely. If you search for “regeneration” at Google, the #1 result is a Wikipedia entry for the biological process that starfish, for example, go through when they grow back arms that were torn off. But the second entry, among nearly 18,000,000 pages identified by Google, is Dell’s site ReGeneration.org, a site (and brand concept) that was kicked off, in part, with a Graffiti drawing contest inside Facebook.