Good Advertising Is Media

More on this from my colleague James Gross. I’d argue this has always been true — the best TV commercials are ones we watched because they were mini films that touched us or short, clever comedic sketches that made us laugh or 30-second songs we sang along to — or some weirdly wonderful combination of all three.

  1. # Leona said: June 18th, 2008 at 9:19 am

    When I was little (in the era of this ad), Dr. Pepper was what I would get as a special treat if I was good while my mom cut my hair. She rarely shared her Dr. Pepper, so it was a big deal. When I would finally get a bottle of my own, I would follow each sip with an audible “aaah!” and wipe my mouth with the back of my hand because that’s what I’d seen in comercials. Refreshing!

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