ChasNote

Looking to bask in the glow of audiences whose experiences are improved by sponsors, Microsoft has rolled out “mobile post” technology across 20 FM sites, such as Duct Tape Marketing, Stowe Boyd

and Open Road TV. It’s great to see marketers making the effort to add value to the media experience.

The project team on the above includes Matt Nessier and Patrick O’Neil at Universal McCann; Jared Katzman, Josh Mattison, Marcia Simmons, Stephanie Loleng, Andy Yang, Nate Vogel, Ivan Kanevski, Frank Leahy and Matt Jessell at FM; and many content-creating members of the extended FM family such as Stowe Boyd, John Jantsch and Doug McConnell.