ChasNote

Wenda Harris Millard, former sales chief at Yahoo, puts it succinctly (PaidContent):

“This is absolutely inevitable, entirely predictable and it is all about what happens when you lose sight of what business you’re in and who your customer is. Yahoo’s monomaniacal obsession with Google and its thinking that Google was its only competitor led to this. In fact, (in) a company where 90 percent of your revenue comes from advertising, it would seem the primary competitor would be broadcast networks.”

And Yahoo’s not alone. Google has made nearly every online media company forget what brand advertising is.