Dell Goes Green; 1,000,000 Votes For Dell

Earlier this month Dell brought its eco ReGeneration campaign to Facebook with a drawing contest among the Graffiti Wall community. (Based on installs of Graffiti’s app, that’s 8,600,000 Facebook members.) Through banners targeted at Graffiti users and on digital culture sites such as Boing Boing, Ars Technica, 43Folders and Make, Dell’s contest inspired 7300 entries.

The contest invitation asked participants, simply, “What Does Green Mean To You?” As participants clicked into the contest, they saw Dell’s ReGeneration logo on the Graffiti canvas before it dissolved a few seconds later.


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