Simple, High-Impact Conversational Marketing, Pioneer Woman Style
As part of HP’s continued efforts to make websites and blogs more printable, and to get customers more comfortable with printing projects in general, they’ve sponsored the photo sections of parenting sites such as Dooce and Confessions of a Pioneer Woman. Here’s the masthead at Dooce, where HP invites readers to share their own pet photos.
The Pioneer Woman hosts frequent “Give That Photo A Name” contests. Today’s installment solicited nearly 3000 comments in around six hours. (Yes, 3000 reader comments attached to a single post.) The lead-in to today’s contest, the Pioneer Woman alerts her readers to the new functionality added to her site as part of HP’s sponsorship: “Before I show you the prize, have you noticed the little ‘Print Pioneer Woman Photos’ blurb in my nav bar above? Here. Let me show you.” Followed by these screenshots:
Conversational marketing can be this simple. Simple yet well situated — right in the thick of an engaged conversation among 3000 web-savvy moms.