FM Is Reading Jaffe’s “Join The Conversation”
01.28.2008
Burned out on Oprah’s Book Club? Us too. So we’ve started our own book group here at FM. Our selection for Q1 2007: Joseph Jaffe’s Join The Conversation.
From Page 29:
“Whereas [old marketing] puts the brand on a pedestal and expects consumer to worship it, covet it, aspire to it, and ultimately take a subservient position to it, [new marketing] asserts the opposite: that the brand must fit into consumers’ lives.”
While you’re waiting for you copy to arrive, you should be reading Jaffe’s site, Jaffe Juice.
I am honored that my book has found its way to the hallowed halls of FM. Perhaps I’ll be included in this year’s Conversational Marketing Summit? The possibilities are endless
Please do let me know your thoughts/reflections and I’d love a review from you and also Mr Battelle.
Joe
sat Chas - when’s our first book club meeting? i don’t want to miss it!