NBC No Longer Funding Pilots
01.24.2008
From NY Times:
“Jeff Zucker, the chief executive of NBC Universal, said Tuesday the broadcaster was moving to save as much as $50 million a year by reducing its reliance on expensive pilots of new series on the NBC television channel.”
More evidence (like anyone needs it!) that the packaged-goods approach to media — where large media companies own and control distribution of content — is breaking down. As audiences move to the internet, the economic models behind television networks are becoming less lucrative. Fifty million dollars a year to throw programming-spaghetti at the wall to see what sticks just doesn’t pay out anymore.
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