ChasNote

iMediaConnection invited me to contribute to the Best & Worst of 2007 round up. My favorite campaign of the year: Ask.com’s sponsorship of Ask A Ninja. The campaign that made best use of user-generated content — if you count editorial posts on Boing Boing or OhGizmo “user generated” — was HP iPaq 510’s sponsorship of “voice posts.” The agency that, to me, went furthest in pushing the envelope was Goodby Silverstein for Sprint’s WaitLess.org concept, HP’s campaign around voice posts (above), and HP’s Blackbird gaming system launch.