Godin Sez, Get The Other 99% Of Your Customers to Caucus
From Seth’s Blog:
“Sure, 1% of your customers blog or post or just plain talk. They’re louder than ever before. But the other 99% represent a real opportunity for you. Figure out how to get them out there. Cajole them to go to a caucus.”
(The 1% Rule explained here.)
I know it worked for Obama yesterday — get of them to caucus — but that might be the harder path, getting your quiet fans to alter their personalities so they become talkative fans. An alternative suggestion: Find talkative folks, and see if you can deliver a noteworthy experience with your brand.