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	<title>Comments on: More Than 80% Online Ad Inventory Sells for Less Than $1 CPM</title>
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	<link>http://chasnote.com/2008/01/02/more-than-80-online-ad-inventory-sells-for-less-than-1-cpm/</link>
	<description>Metrics, successes &#38; flaming disasters in digital marketing</description>
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		<title>By: Vandan Chopra</title>
		<link>http://chasnote.com/2008/01/02/more-than-80-online-ad-inventory-sells-for-less-than-1-cpm/comment-page-1/#comment-59231</link>
		<dc:creator>Vandan Chopra</dc:creator>
		<pubDate>Mon, 07 Jul 2008 11:26:56 +0000</pubDate>
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		<description>I would&#039;ve thought that the price would&#039;ve been much lower. I maintain the books section of a newly built portal, http://books.iexplorehere.com, and we&#039;re targeting more like USD 0.30 CPM and expect to grow this over the coming years.</description>
		<content:encoded><![CDATA[<p>I would&#8217;ve thought that the price would&#8217;ve been much lower. I maintain the books section of a newly built portal, <a href="http://books.iexplorehere.com" rel="nofollow">http://books.iexplorehere.com</a>, and we&#8217;re targeting more like USD 0.30 CPM and expect to grow this over the coming years.</p>
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