More Than 80% Online Ad Inventory Sells for Less Than $1 CPM

That’s from JP Morgan’s Imran Khan in his Nothing But Net report (covered here by TechCrunch). Early last year, I argued that the challenge of identifying quality content and predictably delivering ads near that content continues to weigh down prices.

  1. # Vandan Chopra said: July 7th, 2008 at 4:26 am

    I would’ve thought that the price would’ve been much lower. I maintain the books section of a newly built portal, http://books.iexplorehere.com, and we’re targeting more like USD 0.30 CPM and expect to grow this over the coming years.

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