Rubel Applauds Conversational Marketing By JCPenney and Sony

In his 2008 Digital Trends Part I piece at Micro Persuasion, Edelman PR exec Steve Rubel calls out JCPenney’s sponsorship of FM’s Fall Shopping Guide and Sony’s integrated content center at Digg, the HDNA Stories We Digg section as leading examples of a major movement in digital marketing:

“the biggest story is that marketers are becoming a lot more confident online. They are starting to plow a significant portion of their budgets into digital media. As they do, they are investing in creating their own content. These properties leverage the same distribution channels that we, as individual publishers, use – most notably informal word of mouth networks, structured social networks and search engines.”

Sony HDNA Center on Digg

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