ChasNote

The WebVideoReport lists open rates for various online video opportunities (via PaidContent). Open rates means the publicly published ad prices, subject to a variety of discounts in most cases. The WSJ is at the high end, at $90 CPMs for a 15-second pre-roll coupled with a 300×250 banner — effectively $45 CPMs for the pre-roll placements and the 300×250 impressions. The community video sites like Metacafe and My Space aren’t doing bad either, with pre-roll CPMs between $25-35.