Online Video Ad Prices From $25 CPM to $45 CPM

The WebVideoReport lists open rates for various online video opportunities (via PaidContent). Open rates means the publicly published ad prices, subject to a variety of discounts in most cases. The WSJ is at the high end, at $90 CPMs for a 15-second pre-roll coupled with a 300×250 banner — effectively $45 CPMs for the pre-roll placements and the 300×250 impressions. The community video sites like Metacafe and My Space aren’t doing bad either, with pre-roll CPMs between $25-35.

Metacafe Front Door

  1. # Binyam Senbeta said: December 30th, 2008 at 5:25 pm

    What is the best way to contact brand advertisers if the traffic per week is more than 1.5M?

  2. # Chas said: December 31st, 2008 at 2:30 pm

    Binyam–The best place to start is with the brand advertisers who are “endemic” to your audience. If you have a mobile communications site, think Verizon or RIM. If you have a home design site, think Target or Viking. Brands are less focused on huge reach when they see a highly engaged audience of their best customers deep in a relevant conversation.

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