ChasNote

Last month Wacom partnered with Graffiti Wall to sponsor a Draw A Monster contest. In addition to the 515,000 votes cast on the 5660 monster drawings submitted, the contest encouraged more than 2000 Facebook members to become “fans” of Bamboo By Wacom, the Facebook Profile page for Wacom’s tablet computing kit.

Each time someone joins the Bamboo By Wacom fan club, a headline like this shows up in his or her friends’ newsfeed.

If you apply ChasNote math (I have about 300 friends in Facebook), that’s 2000 times 300 — 600,000 news headlines from one friend to another plugging Bamboo By Wacom. Say two-thirds of those headlines get pushed down the newsfeed before someone sees them, that’s still 200,000 friend-to-friend endorsements of your brand.