Social Networks For the Mature Set

When AARP sent an IO renewing their advertising on several FM sites, I was pleasantly surprised to learn that those ads — on a handful of bleeding-edge Web 2.0 social media sites and blogs — were among the best performers on AARP’s Q4 digital plan. My colleague Kim Kochaver alerted me to a vibrant field of social media sites for seniors: Eons, EldersVoice, BoomerTown and SeniorFriendFinder among others.


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