Reader Loyalty Comes With Risks

A few years ago, CNET launched an RSS product called Newsburst — partly as a special service to its most loyal news-junkie readers, and partly to convert those readers from search-click-and-leave readers into opt-in subscribers. The downside of creating a deeper relationship with readers is the crow your brand must eat if and when you discontinue the service, as CNET did earlier this week. Here’s an excerpt of the email sent to subscribers.

CNET Newsburst RIP

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