Facebook Apps and Ads Outside of Facebook

Ami Vora at the Facebook Developers site says Facebook tags and “other platforms” can now be used by other publishers on sites outside of Facebook. (I saw this first on Paid Content.)

“Now we also want to share the benefits of our work by enabling other social sites to use our platform architecture as a model. In fact, we’ll even license the Facebook Platform methods and tags to other platforms. Of course, Facebook Platform will continue to evolve, but by enabling other social sites to use what we’ve learned, everyone wins — users get a better experience around the web, developers get access to new audiences, and social sites get more applications.”

Facebook Social Ad

Very cool. I’m guessing this means that any participating publisher can paste Facebook tags on his or her site, and based on select Facebook Profile information serve relevant content or advertising to his or her audience. If the Facebook gang reads the same news I do (especially the over-zealous rants from the past 3 weeks, for an extreme example see Josh Quittner’s), I’ve got to believe they will be very careful about privacy, disclosures, opt-outs and the like, and will nail this one. Google must be thrilled.

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