Consumer Reports Doing Fine Without Ads
In my earlier piece on leading paid-content publishers investing in free, ad-supported content, I left out the most successful ad-free publisher of them all: Consumer Reports.
To be clear, there are no plans to change course over there. According to the NY Times, it has 3 million online subscribers at $26 a year, the same rate it charges print subscribers. Annual revenues are $208 million (including a few smaller publications too) with an operating margin of $28 million — not bad, especially considering it’s a non-profit.