Scoble Interview With IBM's Mike Moran

Scoble talks with Mike Moran, IBM distinguished engineer, about the concept of iterative marketing. His upcoming book, Do It Wrong Quickly, he talks about a new approach to marketing that isn’t based on huge-investment 30-second spot. Not because ratings are down and viewers are skipping commercials, but because the broadcast advertising model doesn’t allow for marketers to try, learn and improve campaigns along the way.

Mike Moran Interview With Scoble

(Thanks, James!)

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