Reruns On TV, Kids Turning To Books

Mindshare is out with a survey that says the Writers’ Guild strike, which is putting more re-runs on TV, may drive viewers back to books, magazines and newspapers

One finding, according to Ad Age:

“Respondents between the ages of 18 and 34 — a prized demographic among advertisers — said they were most likely to read a book, magazine or newspaper (19%); watch DVDs (11%); go to the internet (10%); or listen to music or the radio (7%). Selection of the internet was greatest among younger consumers and declined among older respondents, with only 4% of respondents 55 and up saying they would check out the web.”

Really?? Are these the same prized 18-to-34-year-olds who spend all their time on Facebook and don’t realize that Scrable was once played with wooden tiles on a cardboard grid?

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