ChasNote

From Ad Age:

“It’s been a meteoric rise of late for word-of-mouth marketing, defined by PQ Media as ’supported by research and technology that encourages consumers to dialogue about products and services.’ Still, the discipline accounted for just 0.4% of the share in the $254 billion marketing-services category, a grouping that includes direct marketing, branded entertainment and public relations, among others. If PQ Media’s analysis is correct, however, word-of-mouth marketing won’t stay small for long: The field grew 35.9% in 2006, far more than both the overall marketing-services category (7.7%) and the U.S. Gross Domestic Product (5.7%).”