ChasNote

From MarketingWeek UK:

“As part of the push, created by Universal McCann Digital, users can add Intel as a friend and add an application that allows them to increase the music storage allowance on their page….

‘One challenge to make the most of a social network is how to be truly relevant and add value. It’s about actions and not just words,’ he adds.”

According to inside sources, Intel’s David Veneski had something to do with the above. Which doesn’t surprise me. He’s also the guy who partnered with FM to help Digg launch the Arc visualization application earlier this year.

UPDATE: I spoke to Veneski directly, and he says this was not his program (though he agrees that it is similar to the kind of work he does here in North America). I did some sniffing around at Universal McCann, Intel’s agency, and it sounds like Autumn Martin in the UK office was part of the team on the My Space Europe integration.