Sprint Taps Facebook App “Addicted to Heroes” For Show Tie-In

Brand advertising is coming to Facebook apps. Sprint’s “Addicted to Heroes” app tie-in campaign to their sponsorship of NBC’s Heroes (the TV show) is one example.

Addicted to Heroes

FM’s John Schneider, Bernie Albers, Stephanie Loleng and Liam Boylan — as well as Kevin and Wayne at Watercooler, the makers of the “Addicted to” apps — helped put this together.

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