ChasNote

That’s the headline for a post by Darren Herman, author of marketing blog Herman’s Head, on Dell’s recent RSS ad campaign promoting the IT Room. To my knowledge, this campaign is the first time readers have been given the option to play an advertiser’s video clip from within their readers. Horrifying to some old-school RSS-ers who loved the format for its uncluttered text-only orgins, perhaps, but I welcome it as a step in the direction of getting advertiser support for publishers who provide their content available as an RSS feed.

My colleagues James Gross, Jonathan Schreiber and Ivan Kanevski figured out how to make this happen.