ChasNote

Ad Age breaks out the Nielsen C3 data by network.

ESPN2, it turns out, has more people watching its commercials than its programming. Kinda makes you wonder if Nielsen’s new methodology is fully buttoned up. Ad Age’s theory: “That boost is probably due to score-craving fans who click over to ESPN2 and its perma-scroll at the bottom of the screen.” Or maybe is the eye-catching beer commercials.

The big four broadcast networks are losing more than 7% of their viewers during commercial breaks — worse than the 3% average reported earlier.