Nielsen C3: $4.9 Billion Mis-spent On TV Ads

From Ad Age:

“Initial commercial-ratings data, released for the first time by Nielsen Media Research today, reveal total viewership for commercial breaks on the five broadcast networks is on average 3% lower than it is for live viewing of programs those ads support.”

Call it $162 billion invested in US TV advertising each year. That’s $4,860,000,000 spent on viewers who didn’t see your ad. Oops.

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