Nielsen C3: $4.9 Billion Mis-spent On TV Ads
From Ad Age:
“Initial commercial-ratings data, released for the first time by Nielsen Media Research today, reveal total viewership for commercial breaks on the five broadcast networks is on average 3% lower than it is for live viewing of programs those ads support.”
Call it $162 billion invested in US TV advertising each year. That’s $4,860,000,000 spent on viewers who didn’t see your ad. Oops.