ChasNote

My colleague James Gross put together a great program that paired Diggnation with Ask.com. From James:

“Ask.com wanted to engage with the ‘cultural antennas’ that can be found at Digg by driving consideration for their search engine by showing off their new, rich interface. (One of those cultural antennas, Morgan Webb, apparently watches Diggnation.) By working with Diggnation’s rock stars (check out the video, they really are) Ask.com was able to give the Diggnation community bonus video of backstage footage from the Diggnation London launch. The sponsorship video went live on Friday night and within 3 hours it had over 200 diggs [now over 300, ed.] and was on the home page of Digg.com

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“The only way to see the video was to go to Ask.com and type in Diggnation (here’s the Ask.com results page). This allowed Ask to show off some of the new features of their search engine, including their rich media interface that differentiates their services in many ways from their competitors.

“During the sponsored episode Kevin and Alex show off Ask.com’s new features around blogs, smart search, media, news and more.”

Video of the sponsor steps can be seen here.