ChasNote

Someone who’s enjoying the JCPenney-sponsored Fall Shopping Guide added it to social-bookmarking site StumbleUpon, and 500 StumbleUpon members paid a visit to the Guide. I have to admit, I don’t know much about StumbleUpon or the usage patterns of the self-reported base of nearly 3.6 million users. But if one-tenth of a percentage of them click through to the sites listed on a given day, that says 500,000 StumbleUpon users were exposed today to a free promotion for the Guide. Maybe a full percentage of StumbleUpon users click through, which would say 50,000 of them saw a link to the Guide. Either case, thanks for the love, Stumblers!