ChasNote

Isn’t it a bummer when terrible creative works well? That seems to be the case with those TV spots for headache remedy HeadOn. From Ad Age:

Who, indeed, could forget one of the most amateurish and mind-numbing creative executions out there (formula: Repeat the tagline not once, but three times as a woman rubs the product on her forehead). Yet the campy spots have jump-started sales and won the brand pop-culture credibility and some serious free airtime — including a solemn commentary from “NBC Nightly News” anchor Brian Williams, who called it “the most annoying ad on television.”

Sales are up 234% from 2005 to 2006.  I guess we’ll be seeing more of that spot!