JCPenney's RSS-Powered Ad

Here’s JCPenney’s new ad creative. The 300×250 unit is running on FM’s parenting and craft sites to drive readers to the Fall Shopping Guide they’re sponsoring (see ChasNote 9/17/07). The ad updates with new headlines in real-time, each time a new article is posted to the Fall Shopping Guide site — like that Symantec ad that pulled content from their security analyst’s blog.

JCPenney RSS ad

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