ChasNote

Archetype Media President Joe Marchese’s latest MediaPost column summarizes his experience at our Conversational Marketing Summit last week. He hones in on two Conversational Marketing best practices:

“the one area where there is actually consensus among conversational marketing practitioners is the rule that marketers must first evaluate how they can add value to individual or communities before beginning a campaign….”

“One of the other best practices echoed at the CMsummit is that you, as a marketer, should be prepared to finish the conversations you start. Meaning, if you launch a conversational marketing initiative, you are accepting that the other parties in the conversation have a say in where the conversation goes and when it ends. Ending conversations abruptly in the real world will get you disinvited to dinner parties; ending conversations abruptly in conversational marketing can be significantly more damaging….”

Thanks for coming, Joe!