Viacom Splits Ad Revs with South Park

At breakfast with a Viacom exec a year ago, he gave me a look like I was a madman when I told him FM is a publishing company — like his — not an ad network. “But you guys give away more than half your ad revenue to the content creators! A true media company would never do that, it would kill margins,” he told me. I argued that it may just be a more rational approach to running a media business, where the folks who create the content that attracts the audience get their fair share of the revenues made off those audiences. It looks like Viacom is coming around to our point of view! From NY Times:

“In a joint venture that involves millions in up-front cash and a 50-50 split of ad revenues, the network and the two creative partners have agreed to create a hub to spread ‘South Park’-related material across the Net, mobile platforms, and video games.”

  1. # Mark Chu Cheong said: August 28th, 2007 at 11:52 am

    It’s nice to see two alumni (Trey Parker and Matt Stone)of CU-Boulder aka “Harvard of the Rocky Mountains” reflect in their professional lives the progressive, innovative nature of their alma matter. One must note that the two South Park creators were considered “madmen” by the CU film school thus were subsequently booted out prior to graduation, a fate shared by about 68% of the student body.

  2. # Chas said: September 13th, 2007 at 2:39 pm

    Mark–A college pal of mine, Glasgow Phillips, published a memoir that includes the story of the third member of what would become the South Park crew. Never underestimate the importance of timing! The book: The Royal Nonesuch.

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