Facebook To Target Ads Based on Profile Data

From Times Online UK:

“Facebook is preparing an advertising model that would allow advertisers to target its users based on information that they reveal about themselves on the social networking website…. Facebook’s attempt to boost advertising revenues by extending information about its members to advertisers echoes moves by Google to target ads based on the browsing activity of its users.”

From WSJ:

“Facebook hopes allowing advertisers to buy customized ads online will be a less labor-intensive way to take advantage of the personal data people reveal on the site. A key part of this new plan is that Facebook would use an automated system to process transactions instead of requiring advertisers to work with a Facebook representative, people familiar with the plan say…..

“But Facebook’s new plan faces hurdles. It could upset Microsoft, which is itself trying to build technology to make it easier for advertisers to place targeted ads on Facebook. A Microsoft spokeswoman declined to comment on this issue.

“While Facebook plans to protect its users’ privacy and possibly give them an option to keep certain information completely private, some Facebook users might rebel against the use of their personal information for the company’s gain.”

  1. # pariuri said: October 21st, 2009 at 1:33 pm

    It has not surprised observers that the company has stopped Google from allowing people to take their contact lists out of the Facebook system, though Zuckerberg has claimed that he is prepared to negotiate with Google.

  2. # Pariuri Sportive said: July 10th, 2010 at 1:39 pm

    facebook need to resolve the problems of advertising, i think it is no problem that facebook will put ads in profile data page!

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