ChasNote

Tac Anderson at NewCommBiz called his post “Is this really advertising?” His answer:

“Is this really advertising? Technically yes. The better answer is that this is the way new media advertising *should* be done.

“It leverages ad dollars to bring additional value to a community that is not interruptive. I don’t know who on the HP side came up with this but I think it’s great.”

Thanks, Tac! And thanks, Jared, my FM colleague, for pointing Tac to the voice-post project!

Original story on voice post sponsorship, and a follow up piece on readers demanding them.