Blog Advertising Leads to Funding?

Steven Finch at Crenk speculates that advertising on FM sites leads to healthy B Round investments:

“KickApps have recently been advertising on some of the worlds largest technology blogs such as Gigaom, Mashable and Read/Write Web, this i think was done through Federated Media and it seems to have grab some attention. It has been reported by Mashable that the social network builder has raised a large $11 million Series B round.”

Well, it’s true that KickApps advertises on those sites, and it’s true that tech investors, VCs and bankers read those sites, but I’m not sure I’d make such a direct connection between their ad campaign and the $11 million infusion.  But, hey, the campaign probably didn’t hurt their fundraising efforts!  Thanks for the kind speculation, Steven.

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