Digg, Microsoft Deal Announced

Kevin Rose announced big news for Digg: They’ve signed up Microsoft to sell their banners and text-link sponsorships. (FM will keep doing what we’ve been doing — the integrated sponsorships, custom programs and conversational marketing.) From Kevin’s post:

“We’ve signed on Microsoft as our new partner to sell and serve the ads on Digg. It’s a deal similar to the one Facebook signed with Microsoft last year. This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth. Best of all, it lets the Digg team completely focus on new feature development. Federated Media, which has been an awesome partner for the last year and a half, will continue working with Digg focusing on integrated sponsorships and custom programs like the Arc project in labs.”

Here’s Battelle’s comment at FM’s blog:

“Today our partner Digg and our new partner Microsoft announced a deal to work together on advertising across Digg’s burgeoning site. At FM, we’re proud of our partners, and particularly proud when we’ve helped prove their businesses’ value. It’s no secret that Digg is the kind of property – like Facebook – that was bound to get the attention of the Big Guys as they continue to play an ever more fascinating game of Internet chess. That’s why I’m even more pleased that FM is continuing to work with Digg and with Microsoft to further Digg’s goals.”

And here’s the official press release from Microsoft, including news that FM and Microsoft will be collaborating around conversational marketing stuff:

“Microsoft and Federated Media Publishing, Digg’s current advertising partner, plan to collaborate to bring integrated programs to Digg’s users and advertisers. ‘Federated Media has unique advertising sales assets that dovetail with our efforts, and we look forward to working with them,’ Berkowitz said. [Steve Berkowitz is Microsoft's SVP for the Online Services Group, ed.]”

Congrats, all around!

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