ChasNote

Congrats to Gil and the gang at Wikia! Today they announced a relationship with Looksmart for search, backfill ads and the technology to manage the display ads and conversational marketing programs us FM’ers are selling across the many Wikia sites. From the release:

“The LookSmart solution is comprised of a full-service ad serving and yield optimization platform and corresponding services to handle all forms of ad units and payment types (CPM, CPC and CPA). The platform and services will support Wikia’s sales of both CPC and CPM ads directly to their advertisers and will help Wikia optimize revenue and page yield among its various ad sources. Wikia will also become part of LookSmart’s distributed ad network, which provides relevant backfill for its partners to augment their own ad sales efforts.”