Nielsen Will Measure Time Spent, Scrapping Pageviews

Stats
07.10.2007

From WSJ:

“Nielsen/NetRatings, a leading online-measurement service, will scrap rankings based on the industry yardstick of page views and begin tracking how long visitors spend on Web sites.

“The move, expected to be announced Tuesday, comes as online video and new technologies increasingly make page views less meaningful.

“Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.”

Good news for publishers in the content business, bad news for Google, which drops to the #6 position.

3 Comments
  1. # Rono said: November 24th, 2008 at 10:30 pm

    Thanks for writing this.

  2. # Veronica Brooks said: December 10th, 2008 at 1:59 pm

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  3. # Michael said: December 13th, 2008 at 8:48 pm

    Thanks for an interesting read, I will check some more of your posts! Thanks Mike

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