Yahoo Needs To Bring Back the Humans

I agree with Scott Karp at Publishing 2.0, commenting on what Yahoo should do post-Semel: “Yahoo can’t out-Google Google — and it’s likely that nobody can…. To catch up to Google, much less beat Google, Yahoo needs to change the nature of the game. Here’s a hint: Yahoo should focus where Google is weakest — human intelligence and human relationships (i.e. ‘social’).”

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