ChasNote

From ClickZ:

“It turns out that 18-34 year olds are not as opposed to being sold to as we all thought. According to ComScore, younger consumers are noticeably more receptive than their counterparts to all kinds of advertising on UGC sites. Here’s how much more than other age groups:

I am Receptive: 41% (18-34) versus 30% (35-54) and 23% (55+)
Advertising is Trustworthy: 28% (18-34) versus 22% (35-54) and 17% (55+)
Advertising is Useful: 40% (18-34) versus 33% (35-54) and 28% (55+)

These younger consumers trust advertising in certain categories more than others. Not surprisingly, some 66% polled are receptive to entertainment ads. Other categories like apparel, food, electronics, travel, telecom and autos do well too. However ‘higher trust’ areas like financial services and drugs are not well-received here.”