Influential Bloggers Reshaping Offline Institutions
Yes, yes, we’ve heard it all before: Bloggers are really influential! But two stories I read this weekend — about relatively small websites operated by one and four people, respectively, affecting enormous impact on storied offline institutions — made me sit up straight, and smile.
“Back in the summer of 2005, Dell ignored Jeff Jarvis’ complaints about a lemon laptop at its own peril. The blogger’s ‘Dell Hell’ rants teed up a mainstream story starring the PC manufacturer as an arrogant giant that became a case study in how one man’s website could shred a corporate reputation.”
Second, the crew at Boing Boing is credited with the success of Boston-based Gardner Museum’s new podcast programming — the strategy they hope will save the museum as its membership base ages — according to Boston.com.
“We were optimistically hoping 25,000 would download this thing in a single year,” Landrum said. “Now it’s going to be about 10 times that.”